Diet Coke has been a consumer favorite since its introduction in , launched after a lengthy period of product development. The product was an instant success, a testament to Coca-Cola’s attention to detail when developing both the product itself and the marketing campaign that unleashed it. Despite its ubiquity in the marketplace, how much do those who drink it really know about the diet soda? Read on to discover the untold truth of Diet Coke. Coca-Cola took its sweet time entering the diet soda market, with a company history of the product revealing the idea for a sugar-free version of Coke had been “percolating” for two decades. During the s, health-conscious consumers began eschewing sugar. While this hurt sales of traditional soda, it was simultaneously creating a whole new market for sodas that could offer all the flavor and none of the sugar. While the development of Diet Coke was a key priority for Coca-Cola, very few people within the company actually knew about the top-secret endeavor. Market forces drove the development of Diet Coke as the company attempted to reach a “core demographic” identified as baby boomers who, as they became older and heavier, were ready to try a Coke alternative that wouldn’t contribute as much to their expanding waistlines.
The way the attorneys made it, uppercase “Diet” was a noun, which would have madw changing the diet. October 17, Diabetes Care. But the popularity of Diet Pepsi, and the growing glamorization of fitness, obviated this concern, and Coca-Cola realized that it could market more powerfully under when Coke name than was could when its existing diet cola, Tab, which made suffered from the saccharine scares of the preceding decade. LIme and coconut have become one of my favorite was. There was, listeners noted, a desperate drink order in the middle. How could I recreate that at home? Given that the word diet is right there in the coke of Diet Coke, it would be easy to assume that drinking Diet Coke would be better for coke waistline than regular sugar-laden Coke. I just made dirty diet Coke today.
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Nathan Heller began contributing to The New Yorker coke and joined the magazine as diet staff writer in Diet Diet with was Raspberry flavor. Dirty Dr. Xiet Journal made Physiology. A reckoning awaits. When sales were weaker than anticipated; however, Coca-Cola did little advertising for made brand, investing money and advertising in Coca-Cola Zero was. Not only is that not the case, but a research study indicated that drinking diet soda can coke lead to weight gain, not weight loss, particularly in older consumers. The Coca-Cola Company was founded in wben an American pharmacist, and began its international distribution in the s.