Diet Coke has been a consumer favorite since its introduction in , launched after a lengthy period of product development. The product was an instant success, a testament to Coca-Cola’s attention to detail when developing both the product itself and the marketing campaign that unleashed it. Despite its ubiquity in the marketplace, how much do those who drink it really know about the diet soda? Read on to discover the untold truth of Diet Coke. Coca-Cola took its sweet time entering the diet soda market, with a company history of the product revealing the idea for a sugar-free version of Coke had been “percolating” for two decades. During the s, health-conscious consumers began eschewing sugar. While this hurt sales of traditional soda, it was simultaneously creating a whole new market for sodas that could offer all the flavor and none of the sugar. While the development of Diet Coke was a key priority for Coca-Cola, very few people within the company actually knew about the top-secret endeavor. Market forces drove the development of Diet Coke as the company attempted to reach a “core demographic” identified as baby boomers who, as they became older and heavier, were ready to try a Coke alternative that wouldn’t contribute as much to their expanding waistlines. While the two products are similar, anyone who’s ever done a taste test of the two can attest that Diet Coke and Coke Zero Sugar do exhibit markedly different tastes.
Available in US and United Kingdom as of [update]. Diet Coke with a combination of Ginger and Lemon flavors. Ad Age. The sodium benzoate was found to break down mitochondrial DNA in living yeast cells. Unsourced material may be challenged and removed. Market forces drove the development of Diet Coke as the company attempted to reach a “core demographic” identified as baby boomers who, as they became older and heavier, were ready to try a Coke alternative that wouldn’t contribute as much to their expanding waistlines. As he explained, “it is not that diet soda accelerates intoxication. Main article: History of Coca-Cola. Not only can drinking Diet Coke and other diet sodas lead to craving more calories, but that becomes considerably more pronounced when the soda is combined with carbohydrates. Read on to discover the untold truth of Diet Coke. Wilmington Morning Star.
Today in “Drink This, Not That! And according to The American Beverage Association, the machines will have prompts—such as “Try a Low-Calorie Beverage”—to help consumers consider their alternatives. But are diet sodas really going to help you stave off the pounds? Probably not. Case in point: When researchers from the School of Medicine at The University of Texas Health Science Center San Antonio compared the waistlines of diet soda drinkers against a group of non-diet drinkers, the diet soda drinkers had 70 percent greater increases in belly bulge over the course of the 9. Even though that zero-calorie cola sounds like the wiser pick, have you ever actually read the ingredient label? So we pulled the ingredients of a Diet Coke right off of its bottle: carbonated water, caramel color, aspartame, phosphoric acid, potassium citrate, natural flavors, citric acid, and caffeine.